Creating the world's first CBD gin to democratize and premiumize the catergory.
New to world brand creation and innovation that connected the dots from product development, naming, brand and launch strategy and social.
Built on the idea that nature is the best medicine the Greenpoint brand drew inspiration from the world around us at every turn. From the organic and iconic G that echoes the silhouette of the gin still - to the name, the organic ingredient list and blushed liquid. Each element purposeful, crafted and confident. Shaking off the tropes of CBD to create a premium brand that has pride of place on any bar.
