creating distinctiveness from within.

distinctive meaning and identity that comes from within.

We know that human behaviours and decisions are messy. They’re raw, unapologetic and speak the truth. We’re so often caught up in the details we lose sight of what matters - how the work makes you feel.


Greenpoint

Greenpoint

2024

2024

Petfolk

Petfolk

2025

2025

EPA Design

EPA Design

2024

2024

know-how, innovation, intuition and technology to shape culture and categories

know-how, innovation, intuition and technology to shape culture and categories

know-how, innovation, intuition and technology to shape culture and categories

Brand Strategy

• Brand Discovery & Positioning • Purpose, Vision, Mission 
& Values • Brand Architecture • Messaging Frameworks • Tone-of-Voice

Brand Identity

• Visual Identity Systems • Naming & Verbal Identity • Art Direction & Brand Photography • Illustration and graphic language • Typography • Motion and sonic

Brand Activation

• Launch Strategy • Atl/btl Campaign Creative • Content Direction • Internal Brand Engagement • Website & Digital Experience • Packaging • Internal design consultation • working within your teams

Brand Strategy

• Brand Discovery & Positioning • Purpose, Vision, Mission 
& Values • Brand Architecture • Messaging Frameworks • Tone-of-Voice

Brand Identity

• Visual Identity Systems • Naming & Verbal Identity • Art Direction & Brand Photography • Illustration and graphic language • Typography • Motion and sonic

Brand Activation

• Launch Strategy • Atl/btl Campaign Creative • Content Direction • Internal Brand Engagement • Website & Digital Experience • Packaging • Internal design consultation • working within your teams

Brand Strategy

• Brand Discovery & Positioning • Purpose, Vision, Mission 
& Values • Brand Architecture • Messaging Frameworks • Tone-of-Voice

Brand Identity

• Visual Identity Systems • Naming & Verbal Identity • Art Direction & Brand Photography • Illustration and graphic language • Typography • Motion and sonic

Brand Activation

• Launch Strategy • Atl/btl Campaign Creative • Content Direction • Internal Brand Engagement • Website & Digital Experience • Packaging • Internal design consultation • working within your teams