Democratizing the CBD category with a New York Style Dutch Gin.

The gin market was saturated and CBD was misunderstood, associated more with wellness clichés than quality craftsmanship. Greenpoint set out to change both, reframing CBD through the lens of botanical sophistication.

Built on the idea that nature is the best medicine, Greenpoint drew inspiration from the world around us at every turn. Every decision, from the name to the colour of the liquid, was rooted in this belief.

From the organic and iconic G that echoes the gin still, to the blushed liquid and ingredient story — each element was crafted to feel grounded, not gimmicky. A system built for modern craft drinkers who value substance over novelty.

Greenpoint redefined what CBD could mean in the world of spirits, creating a premium brand with pride of place on any bar, and a symbol of calm confidence for a new generation of drinkers.