Creating a club where the entry price is self-care.

Launching an everyday electrolyte brand built to fuel real life, not just fitness.

HealthClub was created to meet people where they are; busy, stretched, doing their best. Offering a simple daily boost that supports how life actually feels. The opportunity was to build a wellness brand that fits in, lifts up, and brings energy without the intimidation of performance culture.

The identity is built on vitality and vibrancy; a system that feels clean, modern and effortless. Colour expresses energy without aggression; typography balances clarity with warmth; movement cues bring the brand to life across pack, digital and environments. A design world made to feel refreshing, optimistic and relatable.

Each element crafted to help HealthClub move beyond the narrow lanes of fitness into the broader landscape of everyday wellbeing. A brand that encourages self-care without pressure, and turns hydration into a small, bright moment of feeling better.