Where modernity meets legacy for a new kind of media brand.

Building the brand foundations; purpose, vision, tone and visual language, to launch and scale Wise Track Collective with clarity and conviction.

From the founder of Freshly comes a media company shaped by two forces: legacy as a source of depth, and modernity as a catalyst for momentum. The opportunity was to create a brand that could hold both, a system with history in its bones and ambition in its movement.

The identity challenges the codes of established media houses, reinterpreting them for a new era. A monogram built to act as the collective’s shorthand: a mark that unifies the portfolio, signals trust, and carries the authority of experience. Designed as an umbrella for every Wise Track venture; flexible, recognisable, and unmistakably theirs.

A visual and verbal world that’s clear, confident and culturally attuned. Tone-of-voice that delivers perspective with ease; a design language that balances refinement with forward energy. Each element crafted to help Wise Track Collective stand taller, speak louder, and move with purpose as it grows.