Growth capital for enduring brands.

Reinstating conviction in a venture firm built for endurance.

A brand evolution designed to bring clarity to their storytelling and distinction to every touchpoint — from LP communications to founder conversations.

Cutting Horse backs the world’s most ambitious founders building enduring brands. Grounded in precision, discipline and quiet strength, the firm needed an identity that reflected that same conviction — something that felt bold yet credible, distinctive yet institutional.

Inspired by the cutting horse itself; agile, focused, unwavering. The new identity captures a spirit of defiance and control. A western script wordmark stands apart in a landscape of personality-less sans serifs. A timeless belt buckle monogram instils trust and permanence. A colour system of midnight blues and copper balances grit with refinement.

Each element crafted to signal partnership, clarity and long-term belief. A brand world built to endure market cycles, attract ambitious founders, and reassure discerning investors. Distinct enough to stand apart, disciplined enough to be trusted, and unified across every investor and founder touchpoint.