Launching Stauning Gin, a new expression designed to sit alongside the distillery’s renowned Danish whisky, while opening the door to a more playful side of taste.

Stauning has built its reputation on intention. Grain-to-glass whisky crafted with patience, precision and a distinctly Danish approach to design and craft. Gin offered something different; a space for curiosity, experimentation and creativity.

The launch platform, The Art of Great Taste, celebrates that balance. Craft and creativity working together. A nod to Danish design sensibilities, where structure and play coexist in quiet harmony.

From packaging and visual identity to launch activations and brand experiences, we created a system that extends the Stauning world while expressing a lighter, more exploratory spirit. Artwork inspired by Danish print making. A visual language that feels tactile, structured and layered.

Each touchpoint designed to invite discovery, from pack, key visuals, social to retail displays and experiential moments.

A new chapter for Stauning.
Rooted in craft, guided by curiosity, and always shaped by the art of great taste.