From chaos to clarity. Creating one identity for Philips Beauty.

A global portfolio fragmented by categories, codes and competing messages needed a singular, coherent expression. The opportunity was to lean into how consumers feel when they experience Philips Beauty — transforming emotional insight into a brand world that is both unifying and distinctly Philips.

Built on the platform ‘Beauty with Kindness’, the brand brings together scientific expertise, effortless innovation and the quiet confidence of caring tech. A promise of solutions that work beautifully; kind to body and mind, elevating both how you look and how you feel.

The identity distils this truth into a visual language of clarity and calm. Soft forms balance with precision cues; colour and light communicate care; typography brings modernity without losing warmth. A system designed to elevate everyday self-care into a more intuitive, comforting, and credible experience.

Each element crafted to move Philips Beauty from product-led messaging to a holistic brand expression. One that reconnects innovation with intimacy, and functionality with feeling.