Meet Meneer Bommel, a wild-fermented cider made with apples and pears from the Bommelerwaard in the Netherlands. Rooted in local orchards and shaped by natural fermentation, it is a cider that embraces the unexpected.

Alive in the bottle, Meneer Bommel continues to evolve over time, meaning every pour can reveal something slightly different. Fresh, lively and occasionally surprising, it is cider for curious drinkers who value character over consistency.

We created an identity that reflects that same spirit of natural unpredictability. At its heart is Meneer Bommel himself: a playful, hand-drawn character entirely at home among the apple trees. We imagined the rhythms of his everyday life before drawing him; picking fruit, having lunch with his chicken, floating on his boat or napping beneath a tree. Giving the brand a world to inhabit rather than simply a mascot.

The illustration retains the feeling of ink on paper, while the informal wordmark is designed as Meneer Bommel’s own signature. A utilitarian typewriter face provides a quiet counterpoint, carrying the practical details of each batch.

Materiality reinforces the story. Labels are printed on matte, uncoated paper chosen for its resemblance to the skin of an unwaxed apple, while small runs are applied by hand, with a little imperfection encouraged.

In a category that often leans polished, traditional or overly serious, Meneer Bommel is the charming outsider. From wild fermentation to wonky labels, every element leaves room for something unexpected.

A brand built, like the cider itself, around character rather than perfection.